to capture the attention of the market,
we need something dramatic,
something that seizes its imagination:
then enslaves it, then anesthesizes it,
putting it in a deep sleep, the deep sleep
of brain death, the un-dead.
Then they will buy whatever we sell them.
The core product is fear – the actual
product is the security they think they prefer
to protect themselves from feeling the fear
they already bought –
the augmented product is all the images
we show them on the TV to make up
for the freedoms they lost, the birthright
they gave away, the un-born.