March 27, 2014

On Frank’s birthday I drove to Northern Maryland
to meet with a client about a marketing project.
I left late enough to miss the really bad traffic
on the interstate, and I was headed out of the city
anyway.  After about an hour and a half, part beltway,
part county road, I reached the highest hill
of the small town and entered the nested campus.
It was quite a dream.  The client had implemented
some of the improvements we discussed previously.
But there was a new delay on approval of the survey
instrument. So in the interim we talked about
other options, anecdotal evidence, observer effects,
community engagement.  “Social media works because
the students need validation.” But marketing it was not.


Author: Raymond Maxwell Librarian, archivist-in-training, retired foreign service officer and Navy veteran.

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